Cheer The Weird

To increase brand engagement at the annual Trolli sponsored Houston Rockets game I concepted and designed the first James Harden Cheer puppet AKA James Handen.

To get fans excited about the chance to get their own cheer puppet and cheer the weird, we created a pep rally style piece of content.

We gave away 15,000 cheer puppets at the Houston rockets game at the Toyota Center.

Jumbotron graphics instructed fans to put on their cheer puppets and cheer the weird.