Trolli wanted to develop a new product as a part of their continuing partnership with NBA superstar James Harden. With the upcoming release of Harden's new pro sneaker with Adidas, we thought what better way to tap into a new market and capitilize on his star power than to make the first edible, gummie sneaker, available exclusively at 7-Eleven. To Launch the product we went full on exclusive shoe release, with teaser mini shoe boxes, social media campaign, influencer content and even a life size pair gummie replica of the Harden Vol.2's.
To continue the hype, we developed kits sent to influencers with all the supplies for a tini-tiny photoshoot.