Sourbrite Sneaks
Launch Campaign

The Ask
Trolli wanted to develop a new product as a part of their continuing partnership with NBA superstar James Harden. With the upcoming release of Harden's new pro sneaker with Adidas, we thought what better way to tap into a new market and capitilize on his star power than to make the first edible, gummie sneaker, available exclusively at 7-Eleven. To Launch the product we went full on exclusive shoe release, with teaser mini shoe boxes, social media campaign, influencer content and even a life size pair gummie replica of the Harden Vol.2's.

Sneak Peaks
I designed mini sampler shoeboxes to send to influencers and handout by the shoe-full at All-Star Weekend in Los Angles. In true sneaker fashion all mini-boxes teased fans with a drop date.

To continue the hype, we developed kits sent to influencers with all the supplies for a tini-tiny photoshoot.

Unboxing
I designed a series of nesting boxes for the ultimate unboxing experience. Boxes were shipped out to influencers.
We sent our boxes to influencers for Trolli style unboxing videos that racked up over 300,000 views.
Social Content
Once the official release date had arrived I was able to create a series of stop motion animations shot in front of mini 7-Eleven, encouraging fans to go and get their hands on some delicious sneaks.